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Web Accessibility: How to Create an ADA-Compliant Website

By Jibu JamesNov. 22, 2023, 9:58 p.m. Application development company
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In the digital age, a strong online presence is paramount for businesses and individuals alike. A well-designed website is your virtual storefront, and its accessibility and functionality across various devices are critical.

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What is Web Accessibility?

Web accessibility is about granting equal access and opportunities to everyone, especially those with disabilities. It's the craft of designing websites and tools that can be navigated and understood by all users, irrespective of how they access the web.

The Necessity of ADA Compliance Today

In 2023, ADA compliance isn't just a checkbox for inclusivity it's a legal must-have. As more of our lives unfold online, ensuring your website meets ADA standards is crucial. It's not only about avoiding legal pitfalls but also about welcoming the full spectrum of visitors to your site.

Peering Into Web Accessibility Guidelines

The Web Content Accessibility Guidelines (WCAG) are the compass for navigating the accessibility terrain. They outline how to make digital content reachable to people with a wide range of disabilities. Following WCAG is like building bridges over digital gaps, ensuring everyone has the key to unlock a full web experience.

Understanding ADA Compliance

ADA Compliance

What is the ADA?

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. This act has been a game changer in fostering inclusion and ensuring equal access for all.

Web Accessibility Under the ADA

When it comes to websites, ADA compliance translates to creating platforms that people with a variety of disabilities can navigate, understand, and interact with. Although the ADA doesn't mention websites explicitly, Title III of the act has been interpreted by courts to apply to websites as they are considered 'places of public accommodation.'

The Legal Side

Ignoring ADA guidelines can lead to legal consequences. Not aligning with ADA standards can invite lawsuits and hefty fines. The legal landscape has seen a rise in cases where users with disabilities have taken action against inaccessible websites. This has underscored the critical need for compliance not just for legal safety but also for the broader goal of inclusive access.

Steering clear of ADA compliance not only risks legal backlash but also misses out on connecting with a wider audience, showing why adherence isn't just lawfully necessary but also a smart move for an inclusive digital presence.

The Principles of Accessible Web Design

ADA Compliance

Four Pillars of Accessibility

When shaping a website to meet ADA compliance, it's key to adhere to the Web Content Accessibility Guidelines (WCAG), which stand on four foundational principles: perceivable, operable, understandable, and robust (POUR).


Perceivable: Information must be presented in ways that users can digest, regardless of their disability. This means providing text alternatives for non-text content or creating content that can be presented in different ways without losing meaning.

Operable: Components and navigation must be functional for all. For instance, ensuring that all actions can be completed via a keyboard for users who cannot use a mouse.

Understandable: The info and operation of the user interface must be comprehensible. As such, making text readable and predictable and avoiding complex or uncommon phrases aids in understanding.

Robust: Content must be sturdy enough to be interpreted reliably by a wide variety of user agents, including assistive technologies. This means that a website's code must be as clean and well-commented as possible to be accessible through different devices and browsers.

Checkout 9 Responsive Web Design Principles You Should Know in 2023

Embedding Principles in Design

Implementing these principles isn't a one-off task; it's an ongoing process. Start by using headers to structure content properly. Then, ensure that all images have alt text and that videos include captions. Regularly test your site with different technologies and update it to accommodate new tools and browsers. This continuous improvement cycle keeps your website accessible to as many users as possible.

What are the main aspects of ADA-Compliant Websites?

When it comes to building an ADA-compliant website, understanding and implementing the technical requirements is key. Here's a rundown of essential aspects to consider:

HTML Structural Elements for Accessibility

Using HTML properly means more than getting the look right it's crucial for accessibility. Ensure you're using headings (H1, H2, etc.) to organize content logically. Employ list tags for lists and 'alt' text for images so screen readers can interpret the elements correctly.

Checkout Best 5 CSS Frameworks for Front-end Developers in 2023

ARIA Landmarks and Roles

Accessible Rich Internet Applications (ARIA) roles offer additional context to assistive technologies. By tagging UI elements with roles such as 'banner,' 'navigation,' or 'main,' you help users understand the structure of your page. Just remember not to overuse these tags and stick to the necessary ones.

Color Contrast and Visual Design Considerations

Color choice matters. There needs to be enough contrast between text and background colors for readability. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for normal text. Keep in mind it's not just text, visual elements should also be distinguishable for those with color vision deficiency.

Writing for Web Accessibility

When crafting website text, clarity is key. Use plain language and short sentences to keep your content easily understandable. Bulleted or numbered lists can break up text and drive home important points without overwhelming the reader.

Use of Multimedia and Alternative Text

Images on your site should include alternative (alt) text, giving users with visual impairments a text description of the image content. This practice isn't just about compliance; it's about making sure every user gets the full story. For complex images like charts or infographics, consider providing longer descriptions either within the context or linked nearby.

The Role of Captions and Transcripts

Videos and audio clips should come with captions or transcripts, making the content accessible to individuals who are deaf or hard of hearing. This addition also aids those who prefer reading to listening or for users in sound-sensitive environments. Transcripts offer the bonus of being searchable, helping users find information within multimedia content.

Each of these elements plays its part in building a website that welcomes all users. By adhering to these guidelines, you're not just avoiding legal pitfalls; you're crafting an experience accessible to everyone.

Navigability and User Experience

Keyboard Navigation and Focus Control

Every user relies on different tools to interact with web content. Some may need to use a keyboard exclusively due to physical limitations. To support this, your website should be fully navigable using tab keys. This means that interactive elements like forms, buttons, and links should receive focus in an order that makes sense. It's crucial that focus indicators, such as outlines around active elements, are clearly visible.

Consistent Navigation and Descriptive Link Text

When it comes to navigation, predictability is your friend. Stick to a standard site structure so users aren't left guessing where to find information. Moreover, links should say exactly where they'll take the user. Phrases like "click here" are out; direct descriptions like "contact us for ADA-compliant web services" are in.

Page Titles and Heading Structures

Think of your page titles and headings as the map of your website. They should accurately describe the page content and be structured logically. H1 to H6 HTML tags aren't just there for visual flair; they guide screen readers and users alike through your site's hierarchy, making it easier to find the desired content.

With these strategies, your site will be more accessible, offering a better experience for all users, regardless of their abilities or the technologies they use to browse the internet.

Checkout the Guide on Designing an Engaging User Interface for Mobile Apps

Ongoing Compliance and Maintenance

Web accessibility is not a one-and-done task. It requires regular check-ins. Stay updated with the latest guidelines, and check your website against these standards periodically. Use tools that track changes in web content accessibility guidelines (WCAG) and other relevant updates to keep your site in sync.

Training and Resources for Web Teams

Invest in your team's know-how. Provide them with current training sessions on web accessibility. Online courses, webinars, and workshops can be instrumental. Also, consider in-house sharing sessions where team members can share insights and recent learnings about accessible web practices.

Building a Culture of Inclusivity

Shift the mindset from compliance to culture. Make accessibility a regular topic in meetings and decision-making processes. Share stories about how accessibility improvements have helped real people. This keeps the team aligned and motivated to prioritize accessibility in every project.

Staying on track with these practices ensures that web accessibility is always part of your website's growth and evolution.

Read More on Web Application Testing: How to Ensure Your Website's Functionality?


Creating a website that adheres to ADA standards isn't just about ticking compliance boxes; it opens your digital doors to a wider audience, including the millions of users with disabilities. This inclusivity can lead to a larger customer base and improved user satisfaction. Plus, it mitigates the risk of legal issues, ensuring your site is open to all.

Steps to Achieve Web Accessibility

Attaining web accessibility revolves around several key actions:

  • Structuring your HTML to support screen readers
  • Ensuring text contrasts are sufficient for users with visual impairments
  • Use of Captions and Transcripts
  • Implementing keyboard navigation for those unable to use a mouse
  • Providing text alternatives for non-text content

These steps are crucial for creating a site that's navigable and usable by everyone.

Read More on How to Outsource Mobile App Development

Connect with SayOneTech for ADA-Compliant Development

Looking to create an accessible web presence? SayOneTech is your go-to. We craft web applications that cater to a broad audience, aligning with ADA compliance to ensure your website serves every user effectively. We focus on streamlining your business process in a fluctuating market, delivering budget-friendly solutions that resonate with the needs of your diverse audience. Ready to make your website universally accessible? Get in touch with SayOneTech today.

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